Vertex AI Search for commerce (formerly known as Vertex AI Search for Retail and Google Cloud Retail Search) is a fully managed service for e-commerce search. According to Google it leverages the same semantic understanding that powers the Google web search. They promise strong query intent models and their knowledge graph that powers Google.com. Unlike traditional keyword-based engines that require extensive manual tuning, Vertex AI Search for Commerce promises good results "out of the box" using advanced Large Language Models (LLMs) and Google's pre-trained retail models.
Google is the heavyweight in the web search field. Now, Google is also pushing into the market with a product for e-commerce search. Since many projects already use Google Cloud products in one way or another, Google can position its product through already existing business relations. Google has strong arguments regarding search expertise, existing models and data. However, it remains largely a black box. Merchants have less granular control over business logic like the ranking etc. compared to more configurable solutions like Bloomreach, Constructor or Algolia.
Google Vertex AI Search for...
Sebastian Russ
Productmanager Search
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