• Visual Merchandising: One of the first platforms to offer a drag-and-drop interface for pin/boost/bury directly on a visual representation of the category page.
• Ranking Cocktails: A weighted rule set that combines multiple factors such as margin, sales trends, inventory levels, and personalization into a custom ranking mix that adapts in real time.
• Internationalization: Extremely strong support for multi-language, multi-currency, and multi-site setups, often a key reason for its adoption in Europe.
• Faceted Navigation: Robust handling of complex B2B attributes and massive facet lists.
• AI/ML: Attraqt added significant AI layers (Fredhopper Discovery Platform) for automated personalization and visual similarity.

Fredhopper is a legacy enterprise staple. While the brand name has faded under the Crownpeak umbrella, the technology remains the backbone for many European retailers (such as Kurt Geiger, Selfridges or Dr. Martens). Where modern AI tools are "black boxes", Fredhopper is a "glass box" that gives experienced merchandisers absolute control.